Wednesday, 29 July 2009

Hugo Boss, Orange

Sienna Miller has been signed by Hugo Boss fragrances as the face of its latest release, Boss Orange, due to launch in July. Both TV and print advertising will feature Miller to promote the Boss Orange brand's first ever signature fragrance, which Miller describes as, "musky, sweet and sexy."

The new scent has been described as a perfect match with the casual, bohemian chic style shared by Sienna Miller and the Boss Orange line. "Sienna...truly embodies the spirit of the brand," said Thomas Burkhardt, GMD for Hugo fragrances, "She is a liberated soul - light-hearted, spontaneous and passionate - and she quite simply wears her heart on her sleeve."

The scent has notes of apple, orange blossom, jasmine, plum, white peach, vanilla, sandalwood and olive tree wood. Boss Orange is set to hit retailers this month.

No comments: