Burberry launches artofthetrench.com – an evolving celebration of the iconic Burberry trench coat. Artofthetrench.com is a new Burberry digital platform with social networking functionality. The site will be an ongoing project between Burberry and some of the world’s leading image makers, building a living testament to the trench coat with regular collaborations being announced.
Burberry will invite site users to submit their own portraits to feature on the site, creating a body of images reflecting personal trench coat style across the globe.
"Artofthetrench.com celebrates our iconic trench coat, capturing the emotional connection behind our distinctive outerwear heritage. Everybody has a different story related to their coat or the first time they came into contact with one - I love the idea that people from all over the world can share those stories and images with each other and all the different attitudes and expressions of the Burberry trench coat and the people who wear it."
- Christopher Bailey, Burberry Creative Director
9 comments:
ohh I adore,it has great looks!
Trench coats with NEAT trends....the website is nice likewise.
this is lovely :) thank you
http://artofthetrench.com/
i really need a good trench coat!
jadepurplebrown.blogspot.com
god i want a burberry trench so freeking bad.
i have a bag and a scarf.
the trench is soo next!
xoxoxox
WOW so fabulous!
fabulous! thanks for sharing, I didn't know!
have a fab week, xoxo
Hi Fe,
I saw this Burberry Trench coat article, on Euro Maxx last night.
I found it very interesting and did not know that in the War they actually wore trench coats in the trenches and that is how it got its name.
I hope that your week is going well.
Hugs
Carolyn
Hey, thanks for sharing the interesting fact Carolyn. You make my day!
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