pureDKNY, pure good will

The pureDKNY -the environmentally conscious fragrance from DKNY, takes small steps to make a big difference.

A drop of vanilla sourced from Africa, a drop of goodwill. The fragrance bottle is 100% recyclable, the box is biodegradable and for every tree used in the packaging, a tree is planted in its place. DKNY Fragrances is donating 10% of the proceeds to CARE, to help fight poverty in Uganda, where the fragrance’s key vanilla ingredient is sourced.

Here's a nick of interview with Angela Lindvall -the face behind Donna Karan's new fragrance, plus some beautiful and candid behind-the-scenes shots from the pureDKNY advertising campaign which she stars with her adorable son, Sebastian.

How did you feel when you were asked to be the face of pureDKNY?
I am so honoured to be the face of pureDKNY. It feels great to represent something I truly believe in.

What do you like about the fragrance?
Besides being an amazing pure smell of natural oils, I like the fact that the brand has made responsible decisions as a company while launching this new product. The vanilla is harvested in Uganda, which helps support the nation of Uganda and biodegradable plastics and recycled papers are used in the packaging as well. Mostly, I like what the campaign represents, which is all the little moments in life that make life special - the pure moments and relationships in our lives.

Who do you think the pureDKNY woman is?
A strong multi-dimensional woman. A woman who is confident in herself and sets trends, not follows them.

What did you enjoy the most when shooting the advertising campaign?
I love all the DKNY team, Nathaniel Goldburg, and being with my son was a plus. It was very easy going, you wouldn't have even known it was a job - it was more capturing pure moments.

What was it like having your son Sebastian feature in one of the campaigns? And your partner also?
My partner was just there to help with Sebastian and ended up getting booked on the job, so he was super excited. Sebastian and I just hung together and without even knowing we had our picture captured. We all had a really fun trip to NYC.

How was the pureDKNY campaign different from all the other work you’ve done with DKNY?
This was very raw in the sense of the style. It wasn't so much about clothes, but more about a feeling. It was very intimate. This also represents something much bigger and a message that is much needed in the world in which we live today.

Was it important to you that this fragrance supports environmental sustainability?

Absolutely. The industrial revolution opened a lot of opportunities in the past, but those ways are no longer sufficient and sustainable to evolution. There are new ways to do things. But, it is necessary to implement them into existing structures and procedures. I’m very proud that pureDKNY has made these steps and I’m also proud to be a part of it.

Ricci Ricci

The new mischievous fragrance by Nina Ricci

AD CAMPAIGN

Jessica Stam is the face of the campaign. She's wearing little black devil ears and frolicking above the city of Paris. Glamourous and audacious, Ricci Ricci embodies a new urban heroine in the Parisian and sophisticated universe of Nina Ricci. Her power lies in her ribbon she plays with to colour and beautify the world with fantasy and poetry.

Fragrance
Ricci Ricci is a fresh and sensual floral built around the Beauty of the Night flower.
Full of contrasts, the fragrance is easy-to-wear, branded and extremely feminine. It is designed for an optimistic and self-confident woman.

Daring, the sparkling top notes of Rhubarb and Bergamot bring a modern freshness. The middle note is floral, glamourous and feminine. It is built around the Rose Centifolia and the Indian Tuberose, and is enhanced by the Beauty of the Night, a unique and mysterious flower that reveals Ricci Ricci’s personality. Sensual and elegant, the base note comes with warm, deep notes of Patchouli Fraction and Sandalwood.

The Watsons for Burberry

Ad Campaign Burberry, Spring Summer 2010

Creative Direction Christopher Bailey

Hair & Make-up Orlando Pita, Linda Cantello

Models Emma Watson, Alex Watson, George Craig, Matt Gilmour

Photographer Mario Testino

Call it style magic — the Harry Potter star is reprising her role as the face of Burberry in the British brand’s latest ad campaign for Spring/Summer 2010. Shot by legendary photographer Mario Testino, Emma Watson gets glam while showing off the label’s three collections, including Burberry Prorsum, Burberry London and Burberry Brit.

From plaid handbags to their signature trench coats, the campaign “celebrates our heritage and our timeless Burberry icons,” says Christopher Bailey, Burberry Chief Creative Officer.

“The energy of the images and the dynamic cast reflect the different attitudes and expressions of the Burberry guy and girl.” Emma is joined by four British guys, including two musicians and two models– one who happens to be her younger brother Alex Watson!

I love what I see!

Pictures via Design Scene

First Look! Chanel S/S 2010 Ads

Claudia Schiffer was spotted with Karl Lagerfeld on location in Buenos Aires for Chanel's spring/summer photo shoot! The team was seen flaunting about classic Chanel get-ups in Buenos Aires areas Monte Grande and San Telmo, although a little rain briefly halted the production.

Proving that she put the super in supermodel, Schiffer strikes a pose in head-to-toe Chanel, working a black lace dress, quilted Chanel purse and a gorgeous gaucho hat, a traditional wardrobe staple in Argentina. On location, Schiffer was seen wearing a black velvet Chanel structured jacket paired with a deco-inspired skirt and gaucho hat.

The designer, Mr. Lagerfeld himself, was behind every detail: from the script to the set. Karl Lagerfeld did his best to show the luxury he had created for us in his collection for the upcoming season. Simple but elegant outfits come in powder colors and seem to tell us that it’s not the brightness that looks classy. Sheer perfection!

Miss Dior Chérie

Miss Dior Chérie, a sweet and pretty perfume, was launched this year by haute couture and womenswear designer, John Galliano. The perfect timing -coinciding with the 100th anniversary of Christian Dior's birth, for a new reinterpretation of the original Miss Dior. It paved the way for a new generation of fans.

The Fragrance

This is a modern fragrance that captures the timeless couture spirit of Dior. A new interpretation of the original fragrance, Miss Dior Cherie combines pure couture spirit with the audacity of youthful, playful notes for a fresh approach to a timeless classic.

Notes of chic, green tangerine, violette, and pink jasmine mingle with soft patchouli, musk, and delectably sweet strawberry leaves and caramelized popcorn for a delicious scent that's truly irresistible.

Pure. Precious. Modern.
What a chic and impertinent new classic!
It'll sweep you off your feet and fly yourself away....

Behind the Scene
It is Coppola's first-ever commercial, and stars Belarusian beauty Maryna Linchuk, who takes over from Riley Keough and Lily Donaldson. The ad features Linchuck floating over Paris, while clutching onto a bundle of balloons, all to the soundtrack of Brigitte Bardot's song,"Moi, Je Joue".

Burberry British Band

My long awaited new Burberry ad campaign for the season Fall Winter 2009-2010 has arrived! I heart them a lot and should pour it in a post!
Shot in new Burberry HQ near Westminister Abbey, House of Parliament and Big Ben; it stars models Tom Guinness, Charlie France, Nick Wilson and young fashion muse actress Emma Watson. The photo-shoot altogether enhances the London neighborhood feel of the campaign, captured wonderfully in pictures by legendary Mario Testino.

The campaign is appearing in print for the first time on August pages of the most wanted fashion glossy!

Pictures via Design Scene