Showing posts with label ad campaign. Show all posts
Showing posts with label ad campaign. Show all posts

Saturday, 16 July 2011

Céline, Fall Winter 2011

UPDATED: new images photographed by Juergen Teller.



Monika Sawicka and Kirsi Pyrhonen are the new faces of Céline for their Fall Winter 2011 campaign replacing Stella Tennant and Daria Werbowy lensed once again by Juergen Teller.

Friday, 24 June 2011

pureDKNY, pure good will

The pureDKNY -the environmentally conscious fragrance from DKNY, takes small steps to make a big difference.

A drop of vanilla sourced from Africa, a drop of goodwill. The fragrance bottle is 100% recyclable, the box is biodegradable and for every tree used in the packaging, a tree is planted in its place. DKNY Fragrances is donating 10% of the proceeds to CARE, to help fight poverty in Uganda, where the fragrance’s key vanilla ingredient is sourced.

Here's a nick of interview with Angela Lindvall -the face behind Donna Karan's new fragrance, plus some beautiful and candid behind-the-scenes shots from the pureDKNY advertising campaign which she stars with her adorable son, Sebastian.


How did you feel when you were asked to be the face of pureDKNY?
I am so honoured to be the face of pureDKNY. It feels great to represent something I truly believe in.

What do you like about the fragrance?
Besides being an amazing pure smell of natural oils, I like the fact that the brand has made responsible decisions as a company while launching this new product. The vanilla is harvested in Uganda, which helps support the nation of Uganda and biodegradable plastics and recycled papers are used in the packaging as well. Mostly, I like what the campaign represents, which is all the little moments in life that make life special - the pure moments and relationships in our lives.

Who do you think the pureDKNY woman is?
A strong multi-dimensional woman. A woman who is confident in herself and sets trends, not follows them.

What did you enjoy the most when shooting the advertising campaign?
I love all the DKNY team, Nathaniel Goldburg, and being with my son was a plus. It was very easy going, you wouldn't have even known it was a job - it was more capturing pure moments.

What was it like having your son Sebastian feature in one of the campaigns? And your partner also?
My partner was just there to help with Sebastian and ended up getting booked on the job, so he was super excited. Sebastian and I just hung together and without even knowing we had our picture captured. We all had a really fun trip to NYC.

How was the pureDKNY campaign different from all the other work you’ve done with DKNY?
This was very raw in the sense of the style. It wasn't so much about clothes, but more about a feeling. It was very intimate. This also represents something much bigger and a message that is much needed in the world in which we live today.

Was it important to you that this fragrance supports environmental sustainability?
Absolutely. The industrial revolution opened a lot of opportunities in the past, but those ways are no longer sufficient and sustainable to evolution. There are new ways to do things. But, it is necessary to implement them into existing structures and procedures. I’m very proud that pureDKNY has made these steps and I’m also proud to be a part of it.

Sunday, 15 May 2011

Vera Wang Princess

Radiant. Whimsical. Born to Rule!

Created for the modern day Princess, this sheer, fruity floral fragrance is definitely born to rule! The scent sparkles with the captivating, sweet, tart aroma of delicate lady apples and the coveted tahitian tiare flower and finishes with a tasty vanilla chiffon - a treat fit for royalty!


The heart is composed of exotic guava, Tiare flower, tuberose, with a touch of dark chocolate. The base brings powdery traces of vanilla, amber and wood.
The bottle looks like a heart-shaped jewel, very fine and elegant, a symbol of magical charm and romantic in lilac tones.


Launched in 2006 as a modern and playful magical elixir, it celebrates youth and femininity in its top notes that bring the aquatic nuances with pure and sharp notes of water lily, apple, freshly-sweet mandarin and apricot.

Wednesday, 26 January 2011

Family:

The thing about a good marriage is,
even if a terrible mistake happens,
you just can't imagine your life with anyone else.

That's why you commit to each other.
That's why you make vows to each other;
that through the good or the bad, you'll just keep trying.

You're fighting not only for love...
You're fighting for something bigger than either one of you,
You're fighting for the family you've become.
You're fighting for the us you've become.
And that's really worth fighting for.


"I have done it. I have everything I want. I have made enough money to secure my family and that is all I care about."
- Natalia Vodianova

Wednesday, 12 January 2011

Good Old Days

During these times we're apart,
close your eyes and try to feel the way we did that day.
Then you could remember our song...

Keep smilin', keep shinin',
Knowin' you can always count on me, for sure.
That's what friends are for.
For good times and bad times,
I'll be on your side forever more.
That's what friends are for.


As far as I'm concerned,
I'm glad I got the chance to have this beautiful friendship.

Saturday, 25 December 2010

a Merry Little Christmas

Have yourself a merry little Christmas.

Let your heart be light.
From now on, our troubles will be out of sight.
Faithful friends who are dear to us gather near to us once more.
Through the years, we all will be together.
If the Fates allow, hang a shining star upon the highest bough.


Christmas eve with the loveliest gleams.
It’s the most wonderful time of the year.
Have yourself a merry little Christmas now.

Monday, 13 December 2010

Euphoria, Calvin Klein

# 2010 BEST FRAGRANCE

Mysterious beauty, intoxicating glamour
An air of seduction transparent with desire
Arouse the senses, illuminate the dream…


The beautiful fragrance starts with sweet fruits; the pomegranate and persimmon are liberally sugared, and the “lush green accord” adds a kind of synthetic freshness that floats above but does nothing to temper the syrupy sweetness. It moves quickly into the dry down, which is blended floral notes mingling with now-indistinct fruits, the whole doused with a warm vanilla cream laced with patchouli, amber and a hefty dose of musk.

The iconic Euphoria bottle has been rediscovered with a silver shell draped over the shoulders, exposing the signature bottle’s sensuous curves. The color of the fragrance is sheer and elegant, with the sleek champagne interpretation of the outer packaging refined and delicate.

Sunday, 5 December 2010

Hermes' Dark Fairy Tale

# 2010 BEST AD CAMPAIGN
Hermes Fall Winter 2010


For some reasons, Hermes always plays with fairy-tale plots and characters for its campaign. Now it's time to darken up, tighten up and watch Constance Jablonski doing the magic for the Fall Winter 2010 ad campaign. Constance angles for luxury Hermes bags and rides a horse to get the desired Hermes scarf. Pure delight, all immortalized through Paolo Roversi’s lenses.

Monday, 15 November 2010

Miss Dior Eau de Toilette

Discover a dazzling spring floral interpretation of the classic Miss Dior Chérie, created by Dior Master Perfumer, Francois Demachy! This fresh and elegant floral-chypre successor aims at younger women who enjoy freedom and independence.


It opens with a lilting fruity note for a fresh and joyful first impression. Transparent notes of freesia and lily of the valley start this spring, feminine composition which lines up accords of jasmine, orange blossom and tuberose. This floral bouquet evokes the sense of a garden full of flowers. Top notes are enriched with pleasant and almost fruity accents which lead us into a heart with charming popcorns, followed with pralines and vanilla. An elegant, signature base note of chypre effect and a dose of elegance with patchouli accords completes the captivating essence.

The fragrance is available as 50 and 100 ml EDT, shaped just like Miss Dior Cherie EDP edition from 2005. Liquid of the new EDT version is gentle pink. Tim Walker`s advertising campaign features a spring garden with roses in bloom.

Sunday, 12 September 2010

Got Milk?

Your mother told you to drink your milk, (you didn’t).
Your doctor encouraged you to take calcium supplements, (you didn’t).
Now what?

"Your body will lay down bone mass until your early 30s, so if you are in your teens or 20s, you have time to reverse the years of inadequate calcium intake and start building stronger bones,” says Nikki Tierney, a registered dietician in private practice in Quincy, Massachusetts. “If you've passed this age, all is not lost. You may have missed the opportunity to build bone mass, but it is never too late to prevent more bone loss.”


Women who are 19 to 50 years old need 1,000 mg of calcium per day;
those 51 or older need 1,200 mg per day.

“You absorb calcium best from food sources, so be sure to include these in your diet,” she says. “The easiest way to get your calcium is to get three servings of milk or yogurt each day. If you are looking to add in a supplement, get something with 500 to 1,000 mg, such as calcium chews.” In addition to dairy, you can get your calcium from the following sources: ½ cup firm tofu (204 mg), 3 oz canned salmon (181 mg), 1 cup pinto beans (103 mg) or 1 cup cooked kale (94 mg).

Saturday, 11 September 2010

Mad for Miu Miu

Miuccia Prada launched Miu Miu in 1992 as the visionary sister label to fashion power-house Prada. Since then, the sophisticated yet diverse collections have become one of the hottest runway shows securing a host of A-list devotees from Chloë Sevigny to Nicole Kidman.


Blending classic cuts with avant-garde detailing, the brand's aesthetic is all about eclectic cool. This season look out for embellished mini dresses, playful '60s silhouettes and vibrant patent accessories. Pinafore dresses with plunging U-fronts were worn with bandeaux that exposed the flesh under the breasts; shifts had cutouts at the ribs; and miniskirts flipped up suggestively at the outer thighs. All of this was done in fabrics that had an odd, incongruous solidity.


After all, Miu Miu show wouldn't be called Miu Miu without a little—or a lot of—provocation!

Friday, 3 September 2010

Weekend Wonderment.

This weekend is going to be...
D
Wait for it...
Delightful!

Monday, 19 July 2010

Measure of a Man

A man who's realized that he has someone in his heart,
should never intentionally let another woman fall for him.
A woman's heart is not a toy.
Any man who treats it like so, such is not a MAN yet; he's a boy.


Never allow someone to become a priority in your life,
when you are just another option in theirs.
Always remind yourself that you are worth more than that.
Why waste your tears on someone who makes you cry?

Wednesday, 23 June 2010

Right Here Waiting.

You're a part time lover, by now...
Wanna make it full-time?


I know it's all very frightening.

The truth is:
We'll never feel thoroughly safe in a relationship.
There's always a chance, no matter how slight is, for everything to fall apart.
But I've conquered my fear.
I did one of the most dangerous thing when I said "I love you" and it was worth it.
Now, are you brave enough to conquer your fear?

I should wait a little more while for your answer,
I'll be right here waiting,
or else I should close my heart for you forever.

Tuesday, 8 June 2010

The Melting of Glaciers

And while he looked deep into my eyes and spoke,
My very conscience and reason turned traitors against me.
And charged me with crime in resisting him.
They spoke as loud as feeling, that clamored so wildly.


This was true:
I tried so hard after they left to make my heart hard.
And now you have undone all my hard work.

Tuesday, 11 May 2010

Ricci Ricci

The new mischievous fragrance by Nina Ricci

AD CAMPAIGN
Jessica Stam is the face of the campaign. She's wearing little black devil ears and frolicking above the city of Paris. Glamourous and audacious, Ricci Ricci embodies a new urban heroine in the Parisian and sophisticated universe of Nina Ricci. Her power lies in her ribbon she plays with to colour and beautify the world with fantasy and poetry.

Fragrance
Ricci Ricci is a fresh and sensual floral built around the Beauty of the Night flower.
Full of contrasts, the fragrance is easy-to-wear, branded and extremely feminine. It is designed for an optimistic and self-confident woman.

Daring, the sparkling top notes of Rhubarb and Bergamot bring a modern freshness. The middle note is floral, glamourous and feminine. It is built around the Rose Centifolia and the Indian Tuberose, and is enhanced by the Beauty of the Night, a unique and mysterious flower that reveals Ricci Ricci’s personality. Sensual and elegant, the base note comes with warm, deep notes of Patchouli Fraction and Sandalwood.

Monday, 29 March 2010

I'm Back...

with lots and lots of changes.
inside, out.

Change is good.
Change is interesting.
Change is an excellent measurement of growth.


Triumph over evil.
Personal decisions to not be affected.
Locking a closed door.

Choosing to.
Being all you can be.

Moving ever forward.
Asking... receiving.

I'm not gonna connect all the dots... I'm just throwing it out to you.
Catch what fits.

Enjoy the show.
Do your dance.
Enjoy your life.

{http://bemorefancy.blogspot.com/}
Pictures via Anja Rubik

Thursday, 11 March 2010

Coco Mademoiselle

Coco Mademoiselle is a women's perfume in the Chanel collection that was introduced in 2001 for the younger Chanel fans. The fragrance was created by Jacques Polge, the nose of Chanel since 1978.

Spokesmodels
Famous spokesmodels for the fragrance have included Belgian model Anouck Lepere, Kate Moss, Nicole Kidman, and Keira Knightley (current). In 2008 various gossip websites and tabloids reported a rumor that actress Emma Watson was to replace Knightly for a three million pound contract; however, Chanel representatives clarified in a statement that the rumour was false.

Monday, 22 February 2010

The Watsons for Burberry

Ad Campaign Burberry, Spring Summer 2010
Creative Direction Christopher Bailey
Hair & Make-up Orlando Pita, Linda Cantello
Models Emma Watson, Alex Watson, George Craig, Matt Gilmour
Photographer Mario Testino


Call it style magic — the Harry Potter star is reprising her role as the face of Burberry in the British brand’s latest ad campaign for Spring/Summer 2010. Shot by legendary photographer Mario Testino, Emma Watson gets glam while showing off the label’s three collections, including Burberry Prorsum, Burberry London and Burberry Brit.

From plaid handbags to their signature trench coats, the campaign “celebrates our heritage and our timeless Burberry icons,” says Christopher Bailey, Burberry Chief Creative Officer.


“The energy of the images and the dynamic cast reflect the different attitudes and expressions of the Burberry guy and girl.” Emma is joined by four British guys, including two musicians and two models– one who happens to be her younger brother Alex Watson!

I love what I see!

Pictures via Design Scene

Friday, 12 February 2010

Versense

"Versense perfectly represents the Versace woman. I created a fragrance to make her feel incredibly lighter. There’s something very optimistic and confident about being free, and it was that feeling that I tried to capture for Versense." Donatella Versace elaborated on the theme.


If lighter and fresher is what you’re after, Versense might just fit the bill. Like yesterday’s Essence by Narciso Rodriguez, Versense was developed by perfumer Alberto Morillas.

Opens whistling-clean, the early stages are crisp, green, lemon-lime-y and fresh, with the emphasis on the fresh — it’s distinctly Glade-ish in the opening (the notes: bergamot, green mandarin, citrus, prickly pear, fig, sea daffodil, cardamom, jasmine, cedar, sandalwood, olive wood and musk). The big fresh note fades somewhat on the dry down, but Versense stays light, fresh and crisp for the duration. The heart is a blended floral over woody musk, with vaguely fruity undertones lending some roundness. The cardamom, while subtle, adds some liveliness.
Versace Versense is available in 50 and 100 ml Eau de Toilette and in matching body lotion. The lasting power is pretty good.