41 Via Giosuè Carducci,
55042 Forte dei Marmi
LU, Italy
This Miu Miu store is so cute, it feels unreal. But it is, Miu Miu opened up their Forte dei Marmi Store which is in a sea town that is part of northern Tuscany where the wealthy and fabulous—including Andrea Bocelli and Giorgio Armani—keep villas.
The space on Via Carducci was designed by architect Roberto Baciocchi, features women’s collections of ready-to-wear, bags, accessories and footwear. Design elements include interior passages of walls upholstered in damask offset by mirrors and screens. The layout is supposed to be casual yet feminine and elegant. Also, natural features are interspersed with palm and iroko wood. The space spans towards a garden featuring large benches and cushions for a more summery atmosphere.
The opening of the Miu Miu flagship is part of an overall brand strategy to expand and strengthen the luxury brand’s worldwide presence. By the end of this year, Miu Miu plans to open 13 more stores worldwide, with 4 of them set to debut in the Italian market.
1 comment:
Charming!
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