Just as established products and brands need updating to stay alive and vibrant, your periodically need to refresh and reinvent yourself. You can change your packaging with a new haircut and a new glasses, say, or you can reinvent yourself beyond packaging by changing careers, partners, and perhaps even some deep philosophical approaches to life.
What do people think of when they think of you as a brand? If you don’t stand out with a clear identity, you are lost in a sea of indistinguishable peers. If you have business ambitions, you don’t want to be a commodity, something perceived as commonly available, unspecialized and easily exchangeable with another product of the same type. … You need to be known for your unique qualities, and that means being recognized.
It's time to paint yourself orange!
excerpted from my favorite book:
Women, Work and The Art of Savoir-Faire
by Mireille Guiliano.