Thursday, 3 March 2011

Paint Yourself Orange!

Just as established products and brands need updating to stay alive and vibrant, your periodically need to refresh and reinvent yourself. You can change your packaging with a new haircut and a new glasses, say, or you can reinvent yourself beyond packaging by changing careers, partners, and perhaps even some deep philosophical approaches to life.

What do people think of when they think of you as a brand? If you don’t stand out with a clear identity, you are lost in a sea of indistinguishable peers. If you have business ambitions, you don’t want to be a commodity, something perceived as commonly available, unspecialized and easily exchangeable with another product of the same type. … You need to be known for your unique qualities, and that means being recognized.

It's time to paint yourself orange!

excerpted from my favorite book:
Women, Work and The Art of Savoir-Faire
by Mireille Guiliano.


Draffin Bears said...

Hi Fe,

Great post and a lot to think about here. Love all the orange, such a bright and fabulous colour.
Mireille Guiliano is such a great writer, one of my favourite books is, French women don't get fat.

Have a good weekend

AndréiaFSalim said...

Thank you for your comment, dear! :)))
You made ​​my day happier;))
Your blog is always so wonderful! :))
I loved this post, orange is a color energy!;)

Bubble My Licorice said...

love the orange theme
although now that valentines's day coming i prefer red or pink :)

Fé... said...

I don't read French Women books, but this book titled: Women, Work and the Art of Savoir-Faire authored by her is amazing. It's one of my favorite books, Carolyn!